The rheological behavior of a cationic surfactant trimer, recently suggeste
d to form blanched threadlike micelles, is reported. Comparison with the ho
mologous dimer, which forms strictly linear micelles, shows that the main c
onsequence of branching is a distinctive concentration dependence of the el
astic modulus. When the system is not fully entangled, a decrease of the el
astic modulus suggests a contraction of the radius of gyration due to branc
hing. In the fully entangled regime, the elasticity enhancement provides a
measure of the junction density.