In this review article, we explore several recent advances in the quantitat
ive modeling of financial markets. We begin with the Efficient Markets Hypo
thesis and describe how this controversial idea has stimulated a number of
new directions of research, some focusing on more elaborate mathematical mo
dels that are capable of rationalizing the empirical facts, others taking a
completely different tack in rejecting rationality altogether. One of the
most promising directions is to view financial markets from a biological pe
rspective and, specifically, within an evolutionary framework in which mark
ets, instruments, institutions, and investors interact and evolve dynamical
ly according to the "law" of economic selection. Under this view, financial
agents compete and adapt, but they do not necessarily do so in an optimal
fashion. Evolutionary and ecological models of financial markets is truly a
new frontier whose exploration has just begun.