In this study, judgments of social practices of other cultures were examine
d. Forty-eight college students judged social practices entailing potential
ly immoral features to be unacceptable when not culturally grounded but acc
eptable when they are part of long-standing cultural traditions. Their tole
rant judgments were underlain by a construal of the practices in the other
cultures as beneficial and consensual. Subsequently, the same practice was
presented in four hypothetical cultural concerts generated by manipulating
the type of belief underlying the practice (moral or informational) and the
consensual status of the belief within the culture (agreement or disagreem
ent). Participants were tolerant of the practice and of the people engaged
in the practice in some contexts but not in others, and judged some types o
f diversity likely and some unlikely. Their tolerant and intolerant judgmen
ts reflected the ways in which specific cultural parameters are understood
to transform the meanings and moderate the effects of cultural practices.