The process dissociation approach assumes that intentional retrieval p
rocesses operate in the same manner during inclusion and exclusion tas
ks. The present research shows that this assumption is not always tena
ble. After completing a word stem according to inclusion or exclusion
instructions, subjects were asked whether they had recalled a word pre
sented during study while completing the stem. Stem completion latenci
es were also recorded. When the exclusion task was described as a crea
tivity test (Experiment 2), subjects recalled almost twice as many wor
ds during inclusion than during exclusion trials. Also, completion lat
encies were longer on inclusion trials, suggesting that on these trial
s subjects tried hard to remember old words. When instructions stresse
d that recall of old words was as important on exclusion as on inclusi
on trials (Experiment 1), recall rates did not differ significantly be
tween both kinds of trials. However, completion latencies were signifi
cantly longer on inclusion trials, showing that, despite instructions,
subjects still invested more effort in trying to remember old words d
uring inclusion trials. The implications of these findings for future
process dissociation research are discussed.