This paper argues that divisionalization and incentive contracting are comp
lementary rent shifting tools in the presence of demand uncertainty. The ro
le for divisionalization arises if managers know the state of demand prior
to making output decisions and if incentive contracts are Linear and non-st
ate contingent. In this context incentive contracts achieve expected Stacke
lberg outcomes but have no impact on the firm's responsiveness to demand sh
ocks. Divisionalization. on the other hand has the strategically beneficial
effect of making the firm more responsive to demand shocks. (C) 1999 Elsev
ier Science BN. All rights reserved. JEL classification: L10; L20; L40.