The phagostimulatory response of some diabroticite cucumber beetles toward
triterpene cucurbitacins is used as a model in support of an alternative hy
pothesis explaining the evolution of pharmacophagous feeding behavior in in
sects. Whereas the use of noxious compounds from nonhost sources for purpos
es other than nutrition or host-plant recognition (pharmacophagy) has histo
rically been explained in terms of the ancestral host hypothesis, we sugges
t that the less than perfect specificity of the binding properties of some
peripheral receptors provides an opportunity for novel compounds sharing th
e configuration and polarity of target molecules to elicit a feeding respon
se by coincidence rather than adaptive design.