Da. Stapel et W. Koomen, USING PRIMED EXEMPLARS DURING IMPRESSION-FORMATION - INTERPRETATION OR COMPARISON, European journal of social psychology, 27(3), 1997, pp. 357-367
Two studies demonstrate that when priming stimuli consist of (1) trait
concepts and person exemplars, (2) trait concepts and non-person exem
plars, (3) only Mon-person exemplars, assimilation in judgments of an
ambiguous person follows, However, when priming stimuli consist of (4)
only person exemplars, contrast in judgments of both ambiguous and we
ll-known persons ensues.