We consider Bayesian methods for right-censored survival data for populatio
ns with a surviving (cure) fraction. We propose a model that is quite diffe
rent from the standard mixture model for cure rates. We provide a natural m
otivation and interpretation of the model and derive several novel properti
es of it. First, we show that the model has a proportional hazards structur
e, with the covariates depending naturally on the cure rate. Second, we der
ive several properties of the hazard function for the proposed model and es
tablish mathematical relationships with the mixture model for cure rates. P
rior elicitation is discussed in detail, and classes of noninformative and
informative prior distributions are proposed. Several theoretical propertie
s of the proposed priors and resulting posteriors are derived, and comparis
ons are made to the standard mixture model. A real dataset from a melanoma
clinical trial is discussed in detail.