A large variety of trapping and guiding potentials can be designed by bring
ing cold atoms close to charged or current-carrying material objects. Using
a current-carrying wire we demonstrate how to build guides and traps for n
eutral atoms and using a charged wire we study a 1/r(2) singularity. The si
mplicity and versatility of the principles demonstrated in our experiments
will allow for miniaturization and integration of atom optical elements int
o matter-wave quantum circuits.