Most clinical trials have started to incorporate more broadly defined outco
me measures, such as health-related quality of life, to complement clinical
status measures as well as direct costs and cost-effectiveness analyses. C
ontrasting a broad range of outcome and cost measures, we analyze the impli
cations for sample sizes and study design using data from prior mental heal
th and primary care studies that span a wide range of practice settings, pa
tient populations, and geographic areas. While meaningful clinical symptoma
tic differences are often detectable with sample sizes of well under 100 pe
r cell, detecting even large changes in health-related quality of life gene
rally requires several hundred observations per cell. Reasonable precision
in cost estimates usually requires sample sizes in the thousands. Very few
clinical trials or observational effectiveness studies that incorporate qua
lity of life or cost measures have such sample sizes, resulting in many (un
reported) null findings and, due to publication biases favoring significant
results, scientific publications that exaggerate true effects. It raises i
ssues for the general direction of clinical trials and effectiveness studie
s, as well as for how cost and health-related quality of life results based
on small studies should be dealt with in publications. (C) 1999 Elsevier S
cience Inc.