We conducted a multicomponent assessment and treatment for 4 individuals wh
o engaged in cigarette pica. During Phase 1, three stimulus preference asse
ssments were conducted to identify (a) the reinforcing component of the cig
arette, (b) potential alternative reinforcers that may be used during treat
ment, and (c) whether the alternative reinforcer would compete effectively
with cigarettes. Results were successful in identifying the reinforcing com
ponent of the cigarette and suggested the feasibility of using alternative
reinforcers during treatment to eliminate cigarette pica. During Phase 2, t
he effects of two treatment procedures were evaluated. Noncontingent reinfo
rcement (NCR) with the alternative edible reinforcer reduced the pica of 2
of the participants, but effects were not maintained when the initial dense
schedule of NCR was thinned, Subsequently, differential reinforcement: of
alternative behavior with the alternative edible reinforcer was effective i
n reducing pica for 3 participants. An evaluation of nine treatment procedu
res failed to identify an effective intervention for the remaining particip
ant; consequently, preventive measures were designed to minimize occurrence
s of cigarette pica.