English male and female names have different phonological properties. This
article examines 3 questions about this phenomenon: How informative is phon
ology about gender? Have English speakers learned this information? Does th
is knowledge affect name usage? Results from a connectionist model indicate
that English phonology predicts name gender quite well. Experiments found
that English speakers have learned these cues. For example, names were clas
sified as male or female more quickly and accurately when they had phonolog
ically typical properties. Further studies demonstrated that the evolution
of names in this century was affected by how male or female they sounded an
d that knowledge of phonological cues to gender influences the perception a
nd structure of brand names. Implications for stereotyping, individual diff
erences, and language research are discussed.