For the last decade it has been possible to cool atoms to microkelvin tempe
ratures (similar to 1 cm s(-1)) using a variety of optical techniques. Ligh
t beams provide the very strong frictional forces required to slow atoms fr
om room temperature (similar to 500 m s(-1)). However, once the atoms are c
old, the relatively weak conservative forces of static electric and magneti
c fields play an important role. In our group we have been studying the int
eraction of cold rubidium atoms with periodically magnetized data storage m
edia. Here we review the underlying principles of the forces acting on atom
s above a suitably magnetized substrate or near current-carrying wires. We
also summarize the status of experiments. These structures can be used as s
mooth or corrugated reflectors for controlling the trajectories of cold ato
ms. Alternatively, they may be used to confine atoms to a plane, a line, or
a dot and in some cases to reach the quantum limit of confinement. Atoms l
evitated above a magnetized surface can be guided electrostatically by wire
s deposited on the surface. The how and interaction of atoms in such a stru
cture may form the basis of a new technology, 'integrated atom optics' whic
h might ultimately be capable of realizing a quantum computer.