Managed care organizations (MCOs) are facing intense criticism at national,
state, and local levels and battling initiatives that would impose stricte
r regulation. Medical directors of HMOs were surveyed regarding their organ
izations' strategies of communication, the programs they have instituted to
build trust, and their commitment to sponsoring family and patient support
groups. The responses obtained from 252 directors indicate that nonprofit
and free-standing organizations are more likely than either for-profit HMOs
or organizations that are part of a chain to sponsor community activities
and programs and to offer family and patient support groups. Staff- and gro
up-model HMOs are more likely than other organizational configurations to i
nitiate many types of "trust programs." The results indicate that more disp
ersed and "virtual-type" organizations must explore ways to respond meaning
fully to community concerns-and to public health, prevention, and health pr
omotion needs as well-while continuing to improve their practice patterns.