Institutions of higher education have a stake in, the demographic shift tha
t will occur in the 21st century. Employers will depend on, colleges and un
iversities to produce a trained workforce and: the general public will requ
est information about aging processes and how to successfully age. By respo
nding to the demands of employers and the general public, institutions of h
igher education will be faced with a number of challenges. This article con
siders six challenges facing institutions of higher education in the 21st c
entury and how higher education, might respond to these challenges. Potenti
al barriers to meeting these challenges are also discussed.