The Ka frequency band has the potential to enable rapid deployment of broad
band multimedia services around the world. The optimal satellite payload ar
chitecture for these services depends on the needs and constraints of the N
etwork Service Provider (NSP) and the limitations of technology. TRW has de
veloped a methodology that enables satellite-based NSPs to understand the b
usiness implications of a variety of payload and network architectures. TRW
also conducted a study to quantify the differences between competing archi
tectures in terms of throughput and financial performance.
For many network operators, moving from a familiar 'Bent Pipe' to the new g
eneration of processing payload architectures raises concerns as to which a
rchitecture will maximize return on investment. The results reported in thi
s paper quantify the throughput potential of a Bent Pipe, analog Circuit Sw
itch, and Fast-Packet Switch architectures using a baseline traffic model f
or geographically dispersed multimedia users. A Bent Pipe architecture is d
efined as a payload without switching. Payloads with switching are consider
ed processed payload architectures. This paper explains the design differen
ces and business analysis for broadband multimedia services. A multimedia t
raffic model and economic model demonstrate why the ATM architecture genera
tes more billable-bits per month and enhanced financial performance than ei
ther a Bent Pipe or Circuit Switch architecture for geographically disperse
d multimedia users. Copyright (C) 1999 TRW Inc.