The genre system of the Harvard case method

Citation
J. Forman et J. Rymer, The genre system of the Harvard case method, J BUS TECH, 13(4), 1999, pp. 373-400
Citations number
48
Categorie Soggetti
Communication
Journal title
JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION
ISSN journal
10506519 → ACNP
Volume
13
Issue
4
Year of publication
1999
Pages
373 - 400
Database
ISI
SICI code
1050-6519(199910)13:4<373:TGSOTH>2.0.ZU;2-Z
Abstract
Focusing on the case write-up within the Harvard case method of instruction , this study provides historical and empirical er,evidence for the theory o f genre systems. The Harvard case literature and interviews at a case-based business school in the Harvard tradition shore that the purpose of this la rgely ignored written genre is to prepare students to participate in the pr imary genre oral classroom discussion of the case. The case genre system pr ovides highly conventionalized conductor-choreographer roles for instructor s and blunt, detached consultant roles for student writers/speakers who rep eatedly enact decisive, adversarial personae affirming practices and values of the business school.