Focusing on the case write-up within the Harvard case method of instruction
, this study provides historical and empirical er,evidence for the theory o
f genre systems. The Harvard case literature and interviews at a case-based
business school in the Harvard tradition shore that the purpose of this la
rgely ignored written genre is to prepare students to participate in the pr
imary genre oral classroom discussion of the case. The case genre system pr
ovides highly conventionalized conductor-choreographer roles for instructor
s and blunt, detached consultant roles for student writers/speakers who rep
eatedly enact decisive, adversarial personae affirming practices and values
of the business school.