Two core meanings of ''utility'' are distinguished. ''Decision utility
'' is the weight of an outcome in a decision. ''Experienced utility''
is hedonic quality, as in Bentham's usage. Experienced utility can be
reported in real time (instant utility), or in retrospective evaluatio
ns of past episodes (remembered utility). Psychological research has d
ocumented systematic errors in retrospective evaluations, which can in
duce a preference for dominated options. We propose a formal normative
theory of the total experienced utility of temporally extended outcom
es. Measuring the experienced utility of outcomes permits tests of uti
lity maximization and opens other lines of empirical research.