In this paper, we propose as a new challenge a public opinion channel which
can provide a novel communication medium for sharing and exchanging opinio
ns in a community. Rather than simply developing a means of investigating p
ublic opinion, we aim at an active medium that can facilitate mutual unders
tanding, discussion, and public opinion formation. First, we elaborate the
idea of public opinion channels and identify key issues, Second, we describ
e our first step towards the goal using the talking virtualized egos metaph
or. Finally, we discuss a research agenda towards the goal.