This article outlines an indigenous psychology approach that has been appli
ed to Korean behaviour and thought. It is presented here as an alternative
scientific paradigm to traditional "mainstream" psychology. Traditional psy
chology emulates the natural sciences through an approach that attempts to
seek objective, experimental, and linear laws of human behaviour. By contra
st, the present approach focuses on bottom-up, model-building research that
examines proactive and generative actions of human beings that occur in a
meaningful context. Human consciousness, intentions, and goals, both at the
individual and collective level, become an integral part of the research p
aradigm. The goal is not to abandon science, objectivity, experimental meth
od, and the search for universals, but to create a rigorous science that is
firmly grounded in human understanding. Two empirical studies conducted in
Korea are reviewed to illustrate the utility of this indigenous psychology
approach.