This paper evaluates three energy-sector market transformation programs: th
e U.S. Environmental Protection Agency's Green Lights program to promote on
-grid efficient lighting; the World Bank Group's new Photovoltaic Market Tr
ansformation Initiative; and the federal grain ethanol subsidy. We develop
a benefit-cost model that uses experience curves to estimate unit cost redu
ctions as a function of cumulative production. Accounting for dynamic feedb
ack between the demand response and price reductions from production experi
ence raises the benefit-cost ratio (BCR) of the first two programs substant
ially. The BCR of the ethanol program, however, is approximately zero, illu
strating a technology for which subsidization was not justified. Our result
s support a broader role for market transformation programs to commercializ
e new environmentally attractive technologies, but the ethanol experience s
uggests moderately funding a broad portfolio composed of technologies that
meet strict selection criteria.