Think globally, script locally

Authors
Rose, F
Citation
F. Rose, Think globally, script locally, FORTUNE, 140(9), 1999, pp. 156
Categorie Soggetti
Economics
Journal title
FORTUNE
ISSN journal
00158259 → ACNP
Volume
140
Issue
9
Year of publication
1999
Database
ISI
SICI code
0015-8259(19991108)140:9<156:TGSL>2.0.ZU;2-0
Abstract
American pop culture was going to conquer the world, but now local content is becoming king.