We consider a system formed by a two-level atom initially in its bare groun
d state and the electromagnetic field in the absence of radiation. The inte
raction of the atom with the radiation field leads to the formation of a dr
essed ground state. To describe the dynamics of self-dressing, we study the
time evolution of the permanence amplitude in the initial stare. We adopt
non-relativistic QED and take the atom-field interaction Hamiltonian in the
minimal coupling form, within the electric dipole approximation. In order
to follow the evolution of the permanence amplitude for long enough time pe
riods we use the van Hove resolvent technique with appropriate partial summ
ation of Feynman graphs. We show that the self-dressing process presents th
e typical behaviour of a decay process and occurs with a timescale Gamma(a)
(*-1), which is long compared with both the atom's inverse transition frequ
ency omega(0)(-1) and the excited state decay time gamma(-1). This time is
comparable with the lifetime of the excited state due to ordinary two-photo
n decay. We consider the reasons for such a long time period of self-dressi
ng and make comparison with previous results.