Cross-national diversity: Implications for international expansion decisions

This project examined the relationship of national diversity in team makeup on an international expansion decision. Decisions of homogeneous and natio nally diverse teams were compared in nn experimental study. Nationally dive rse teams took significantly longer to reach decisions, and considered sign ificantly more options than did homogeneous groups. Homogeneous, Canadian t eams ranked home expansion options significantly, more attractive than did nationally diverse teams. The results of the study suggest that it is impor tant for firms to understand and use cross-national diversity when consider ing international expansion.