Transaction costs are important for a host of empirical analyses from marke
t efficiency to international market research. But transaction costs estima
tes are not always available, or where available, are cumbersome to use and
expensive to purchase. We present a model that requires only the time seri
es of daily security returns to endogenously estimate the effective transac
tion costs for any firm, exchange, or time period. The feature of the data
that allows for the estimation of transaction costs is the incidence of zer
o returns. Incorporating zero returns in the return-generating process, the
model provides continuous estimates of average round-trip transaction cost
s from 1963 to 1990 that are 1.2% and 10.3% for large and small decile firm
s, respectively. These estimates are highly correlated (85%), with the most
commonly used transaction cost estimators.