Exclusive versus common dealership

Citation
Ts. Gabrielsen et L. Sorgardt, Exclusive versus common dealership, S ECON J, 66(2), 1999, pp. 353-366
Citations number
19
Categorie Soggetti
Economics
Journal title
SOUTHERN ECONOMIC JOURNAL
ISSN journal
00384038 → ACNP
Volume
66
Issue
2
Year of publication
1999
Pages
353 - 366
Database
ISI
SICI code
0038-4038(199910)66:2<353:EVCD>2.0.ZU;2-Z
Abstract
In a setting with two differentiated producers and identical retailers, we analyzed whether the producers will have a distribution system with one or several retailers. In contrast to the existing literature, we allow for ful l foreclosure under both types of distribution systems. We find, in contras t to what has been shown in the received literature, that the producers wil l prefer a distribution system with a single common retailer to a system wi th separate exclusive dealers.