Guppies are a model vertebrate for studies of sexual selection and life his
tory evolution. None the less, there have been few investigations of the fa
ctors responsible for maintaining extreme within-population genetic variati
on in male coloration. In a laboratory study, we tested the hypothesis that
frequency-dependent mate choice contributes to the maintenance of this var
iation. We attempted to avoid biases inherent in earlier studies of the 'ra
re male effect' by familiarizing females to males bearing a particular colo
ur pattern and later presenting them with alternate male types, in equal nu
mbers. Females were significantly more likely to mate with males having nov
el colour patterns than with males having a colour pattern with which they
were familiar. This result is consistent with the hypothesis that mate choi
ce is frequency dependent. Other factors such as male and female size were
unrelated to mate preference. Implications of the results for theories of s
exual selection and the maintenance of variation are discussed. (C)1999 The
Association for the Study of Animal Behaviour.