Modern genetics has given us some very efficient tools with which to alter
the characteristics of animals. To date farm animal breeders have mainly us
ed these tools to increase productivity. Thus, each new generation of farm
animals matures faster, yields more milk, or produces more meat or eggs, th
an the previous one. Despite these apparent benefits, modern farm animal br
eeding has had severe negative consequences, including effects on the quali
ty of the animals' lives and biodiversity. The aim of this paper is to disc
uss the goals and consequences of farm animal breeding within an ethical co
ntext. First, a description of what has happened to broilers and dairy catt
le as breeders have, pursued the goal of ever more efficient production is
given. Second the ethical values that ought to underlie future breeding sch
emes are discussed. It is suggested that there are in fact two very differe
nt ethical approaches: the 'quality of life-based' approach and the 'preser
vationist' approach. A view combining elements from both approaches is adva
nced Finally, an example is given of how it is possible, in practice to pur
sue an ethically defensible breeding goal without compromising production e
fficiency.