The kinetics of the reaction with iodomethane of the solvatochromic dye 4-[
2-(N-methyl-4,6-diphenylpyridiniumyl)]phenoxide 2, generated in situ From t
he corresponding N-methyl-2,4-diphenyl-6-(4-hydroxyphenyl)pyridinium salt 4
, was studied in various solvents and solvent mixtures, in search of a poss
ible correlation between its reactivity and solvatochromism in solution. (C
) 1999 John Wiley & Sons, Inc.