Young birds and mammals frequently solicit food by means of extravagant and
apparently costly begging displays. Much attention has been devoted to the
idea that these displays are honest signals of need, and that their appare
nt cost serves to maintain their honesty. Recent analyses, however, have sh
own that the cost needed to maintain a fully informative, honest signal may
often be so great that both offspring (signaler) and parent (receiver) wou
ld do better to refrain from communication. This apparently calls into ques
tion the relevance of the costly signaling hypothesis. Here, I show that th
is argument overlooks the impact of sibling competition. When multiple sign
alers must compete for the attention of a receiver las is commonly the case
in parent-offspring interactions), I show that tall other things being equ
al) individual equilibrium signal costs will typically be lower. The greate
r the number of competitors, the smaller the mean cost, though the maximum
level of signal intensity employed by very needy signalers may actually inc
rease with the number of competitors. At the same time, costs become increa
singly sensitive to relatedness among signalers as opposed to relatedness b
etween signalers and receivers. As a result of these trends, signaling prov
es profitable for signalers under a much wider range of conditions when the
re is competition (though it is still likely to be unprofitable for receive
rs).