The two-state model for push-pull chromophores (the DA dimer model) is exte
nded to account for the coupling of electrons to molecular vibrations and f
or the interaction with the solvent. The resulting self-consistent two-stat
e model is solved exactly. In this Letter, we present exact results on line
ar absorption and emission spectra. Standard perturbative treatments of bot
h vibronic and solvent effects on spectral properties are proved to fail in
highly non-linear systems as push-pull chromophores. The use of solvatochr
omic data to extract mesomeric dipole moments as well as to investigate the
dynamics of the solvent relaxation is critically reviewed. (C) 1999 Elsevi
er Science B.V. All rights reserved.