Consumer behavior and Y2K

Authors
Lehmann, DR
Citation
Dr. Lehmann, Consumer behavior and Y2K, J MARKET, 63, 1999, pp. 14-18
Citations number
15
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING
ISSN journal
00222429 → ACNP
Volume
63
Year of publication
1999
Pages
14 - 18
Database
ISI
SICI code
0022-2429(1999)63:<14:CBAY>2.0.ZU;2-3