"Foreseeing" marketing

Authors
Deshpande, R
Citation
R. Deshpande, "Foreseeing" marketing, J MARKET, 63, 1999, pp. 164-167
Citations number
5
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING
ISSN journal
00222429 → ACNP
Volume
63
Year of publication
1999
Pages
164 - 167
Database
ISI
SICI code
0022-2429(1999)63:<164:"M>2.0.ZU;2-A