An exploration of industry, culture and revenue growth

This study is an exploration of industry moderated relationships between or ganizational culture, as manifested in practices, and revenue-growth among seventy-seven firms in six industry types. Beginning with the premise that organizational practices are shaped by organizational culture and industry demands, it is proposed that the culture-performance link is industry conti ngent. The results corroborate the existence of cultural practices that are industry or 'industry type' specific, and that variations in revenue growt h within industry types are associated with practices different from those characterizing the industry-type culture. The implications for both culture research and organizational management are discussed.