This paper gives empirical evidence that, in a health care priority setting
, i) equity could: have a greater social value than efficiency and clinical
effectiveness and that ii) preferences expressed at a social level for evi
dence-based health care choices will be reconsidered by the population when
an explicit demand for a non evidence-based 'last chance therapy' is made
at individual level. Results show that, when setting priorities under budge
tary constraints, reconcilement of apparently conflicting interests between
social and individual utilities must be considered. A pragmatical proposal
of conciliation of these two points of view is presented.