Current theory holds that peptide hormone action results from hormone bindi
ng to cell-surface receptors, with the generation of intracellular second m
essengers. However, a growing body of evidence suggests that intracellular
peptide hormone, either internalized or synthesized in situ, can exert phys
iologically relevant effects. These effects are diverse and poorly understo
od. I propose that such intracrine action can serve to modulate cellular fu
nction over time and thereby play a role in biological memory of various so
rts, in the maintenance of hormonal responsiveness, and in cellular differe
ntiation.