Background Mammography is the primary method used for breast cancer screeni
ng. However, compliance with recommended screening practices is still below
acceptable levels. This study examined the cost-effectiveness of five comb
inations of physician recommendation and telephone or in-person individuali
zed counseling strategies for increasing compliance with mammography.
Methods. There were 808 participants who were randomly assigned to one of s
ix groups. A logistic regression model with compliance as the dependent var
iable and group as the independent variable was used to test for significan
t differences and a ratio of cost to improvement in mammogram compliance ev
aluated the cost-effectiveness.
Results. Three of the interventions tin-person, telephone plus letter, and
in-person plus letter) had significantly better compliance rates compared w
ith the control, physician letter, or telephone alone. However, when consid
ering costs, only one emerged as the superior strategy. The cost-effectiven
ess ratios for the five interventions show that telephone-plus-letter is th
e most cost-effective strategy, achieving a 35.6% mammography compliance at
a marginal cost of $0.78 per 1% increase in women screened.
Conclusions. A tailored phone prompt and physician reminder is an effective
and economical intervention to increase mammography. Future research shoul
d confirm this finding and address its applicability to practice. (C) 1999
American Health Foundation and Academic Press.