Intellectual property in a time of change

R&D departments continue to feel the pressure to innovate faster and smarte r Intellectual property (IP) is a relatively untapped source of new revenue ideas. Most IP is usually filed away in people's heads or filing cabinets. Made active, however, these assets can be Ic;ed to quickly and accurately identify new market and product opportunities. This is done by deploying a new generation of IP management fools, which give R&D professionals the abi lity to organize, view and analyze their intellectual assets. The resulting information can be used to make fast, well-informed decisions about which businesses to enter, which to acquire, and which zto defend.