Based upon a detailed reading of various texts emanating from the Federated
Farmers of New Zealand, this paper considers the ways in which this farm o
rganization has acted as a conduit between farmers and broader economic, cu
ltural and political institutions and structures influencing New Zealand ag
riculture. These texts portray the Federation as an articulate partner in w
ider constructions of a neo-liberal discourse, which champions the market f
or its 'freedom' and 'efficiency' and denigrates the state for its 'distort
ions' and 'backwardness.' More generally, this reading shows how agricultur
e is a culturally constructed sector where influential political and econom
ic philosophies can become naturalized and accepted as 'truth.'.