This qualitative study explores how the concept of authenticity is construc
ted, experienced and employed by visitors and staff in the provocative land
scape of the ghost town of Bodie, California. Bodie State Historic Park, on
ce a booming gold-mining town, now greets some two hundred thousand tourist
s annually and is widely applauded for its authenticity. In this paper, I e
xplore the meaning of this term in its ghost-town context: while boom-town
Bodie was a bustling commercial center, ghost-town Bodie appears abandoned
and devoid of commercial activity. Thus, authenticity in a ghost town is no
t tied to the accuracy with which it represents its past. Yet a version of
Bodie's past is what both visitors and staff experience: they employ Bodie'
s authenticity to engage with the mythic West, a romanticized version of th
e Anglo-American past that upholds dominant contemporary Anglo-American val
ues. Bodie's false-fronted facades and ramshackle miners' cabins call forth
these images, familiar to visitors from movie Westerns. Since ghost towns
have few or no residents, it is largely through the landscape and the artif
acts that are part of that landscape that these mythic images are experienc
ed. Thus, an experience of authenticity is not the end result of a visit to
Bodie; rather, authenticity is a vehicle through which both visitors and s
taff engage with powerful notions about American virtues. In this paper, I
explore how the notion of authenticity is triggered by landscape, and exami
ne the narratives about the past that the concept of authenticity enables.