Beating the clock: Corporate responses to rapid change in the PC industry

Competition in the personal computer industry is predicated upon the carefu l management of logistics, particularly those aspects concerned with time. This is due to the need to mitigate the loss-of-value dynamics of the criti cal components utilized in PCs. PC firms have developed various value chain models for controlling this devaluation process. Direct marketers such as Dell have organized their production activities to manage and benefit from the constantly falling prices. In contrast, their more traditional competit ors continue to lose market share because they have been unable to manage t ime as effectively.