Canada has emerged to be one of the major world exporters of malt. However,
the European Union (EU) dominates the world malt trade due in part to qual
ity advantages and/or export restitutions. A Linear Approximation of the Al
most Ideal Demand System (LA/AIDS) was estimated for four major malt import
ing countries: Japan, Brazil, Philippines and Venezuela. Elasticities of su
bstitution for malt among different sources were computed. Results show tha
t malt imported from the EU is least substitutable with malt from other sou
rces, and demand for EU malt is less responsive to changes in price. Expend
iture elasticities suggest a preference for malt imports from the EU compar
ed to malt from other sources. For these reasons, the study concludes that
price-based export expansion measures for non-EU malt may not be very effec
tive.