Jm. Mcleod et al., Understanding deliberation - The effects of discussion networks on participation in a public forum, COMM RES, 26(6), 1999, pp. 743-774
Participation in a deliberative forum has received relatively little scruti
ny as opposed to more traditional forms of participation. This study examin
es direct and indirect effects of discussion network characteristics on wil
lingness to participate in a deliberative forum. Using data collected in a
telephone survey of 416 respondents in Madison, Wisconsin, in the fall of 1
997, the authors employ structural equation modeling techniques to explore
the roles that local media use, interpersonal discussion of local politics,
and reflection of information play in mediating the relationship between d
iscussion networks and participation in public forums. Findings show that n
etwork heterogeneity directly influences forum participation, suggesting th
at membership in heterogeneous networks ensures greater nontraditional part
icipation. Also, having more discussion partners makes frequent discussion
of issues and higher levels of local public affairs media use more likely.
Communication processes lead to reflection about local issues, which enhanc
es forum participation. Finally, normative implications are addressed.