It has long been recognized that we need some fundamental, correct principl
es and methodologies to guide decision making in design. One important deci
sion to be made in design is the determination of the optimal degree of des
ign coupling among the components. Two components are physically coupled to
gether if the design features of both components have been integrated to fo
rm one single physical component. This ability to decide on the optimal deg
ree of design coupling has a direct impact on the number of components in t
he final design which, in turns, affects the maintainability, assemblabilit
y, testability, and adaptability of the resultant product. Design for assem
bly guidelines tell us to reduce the number of components in the final desi
gn. This implies that we should, as far as possible, strive for the highest
degree of physical integration of parts. This may prove to be too simplist
ic a guideline. In this paper, we attempt to show that there exist circumst
ances where design coupling is undesirable. We then propose a systematic ap
proach for determining the optimal degree of design coupling among the comp
onents.