Bias is common in mental-processing tasks as diverse as target recognition,
heuristic estimation and social judgment. This paper holds that cognitive
biases stem from the covert operation of neural modules, which evolved to s
ubserve adaptive behavior. Such modules can be innate or forged early in de
velopment. Research shows links between (i) biases in cognitive tasks and (
ii) neural devices, which may mediate them. Evidence is included from biase
s that arise spontaneously in artificial neural networks during recognition
/decision tasks. Two linked propositions follow. First, there are continuit
ies in biasing strategies across different levels of cognitive processing.
Second, a proclivity for stereotyping and prejudice depends on the biased f
unctions of lower-level neural modules that promote adaptations to social e
nvironments. The propositions rest on evidence of biological preparedness f
or stereotyping and of deficits in social judgment in patients with neurolo
gical lesions. To test such claims, research studies are suggested at the b
oundary of cognitive neuroscience and social psychology. Advantages of bias
and prejudice as evolved tools may include their: (1) speeding of scrutiny
and improving of target detection in changing or uncertain situations; (2)
aiding of a rapid choice of practical short-term rather than optimal longe
r term plans; (3) allowing appraisal of a workable world by creating fairly
stable categories; (4) motivating of exploration and completion of problem
-solving which might otherwise be abandoned too early. The biological primi
ng of social biases need not mean that they are immutable; understanding th
em could lead to better ways of controlling them. (C) 1999 Elsevier Science
Ltd. All rights reserved.