Recent research in the United States suggests that individuals who strongly
value extrinsic goals (e.g, fame, wealth, image) relative to intrinsic goa
ls (e.g., personal growth, relatedness, community) experience less well-bei
ng. This study examines such goals in university samples from two cultures-
the United States and Russia. Participants (N = 299) rated the importance,
expectancies, and current attainment of 15 life goals, including 4 target i
ntrinsic and 4 target extrinsic goals. Results confirmed the relevance of t
he intrinsic-extrinsic distinction,for both samples and that stronger impor
tance and expectancies regarding extrinsic goals were negatively related to
well-being, although these effects were weaker for Russian women. Furtherm
ore, for both men and women, perceived attainment of intrinsic goals was as
sociated with greater wellbeing, whereas this was not the case for perceive
d attainment of extrinsic goals.