The year 2000: Looking back

Authors
Nataraajan, R Bagozzi, RP
Citation
R. Nataraajan et Rp. Bagozzi, The year 2000: Looking back, PSYCHOL MAR, 16(8), 1999, pp. 631-642
Categorie Soggetti
Psycology
Journal title
PSYCHOLOGY & MARKETING
ISSN journal
07426046 → ACNP
Volume
16
Issue
8
Year of publication
1999
Pages
631 - 642
Database
ISI
SICI code
0742-6046(199912)16:8<631:TY2LB>2.0.ZU;2-7
Abstract
In this article, the authors reflect on the development of the discipline o f marketing. In the process, they point out the salient aspects of modern m arketing and comment on the possible directions that it can take as it deve lops further. (C) 1999 John Wiley & Sons, Inc.