Using the 'Buyer-Seller' game as an idealized form of social interaction ac
ross complementary roles, we examine two forms of 'myopic learning', where
individuals try to improve their response to their immediately past (social
) environment. In role sampling, individuals examine a (random) sample of r
ole equivalents, 'updating' strategy play by evaluating the success of self
and sampled others. In opponent sampling, individuals examine a (random) s
ample of potential future 'game opponents' from the population employing th
e complementary role. Learning through role sampling can always increase or
preserve best response play (to the immediate past), given an appropriate
learning rule, while opponent sampling never does; it is thus better to ign
ore the world of opponents completely, choosing strategies based on observe
d outcomes of role equivalents. Under role learning, play either cycles abo
ut or spirals away from the Nash equilibrium of the game, with no one actua
lly playing Nash in either case. With moderate rates of learning, the cycle
is sufficiently distant from the equilibrium that Nash is of little value
in predicting actual strategy play; here, the greater the uncertainty of th
e social world (e.g. variable game payoffs, preserving the buyer-seller str
ucture), the less useful Nash play as a predictor of actual play. Under mod
erate, myopic (role) learning, game-theoretic emphasis on equilibrium as a
predictor of individual behavior may be misplaced in even simple social sit
uations.