The investment management of promotion expenditures

Authors
White, JB Miles, MP Levernier, WB
Citation
Jb. White et al., The investment management of promotion expenditures, RES FINANCE, 17, 1999, pp. 191-199
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN FINANCE, VOL 17, 1999 → ACNP
Volume
17
Year of publication
1999
Pages
191 - 199
Database
ISI
SICI code