This paper points out that utilizing fully the community-based information
networks based on multimedia digital networking Information Technology (IT)
makes it possible to formulate a new customer value creation business mode
l. Aggressive IT investment by top management to build community-based info
rmation networks, a support tool for this future network strategy, will per
mit business innovation based on strengthened competitiveness and enhanced
customer service. (C) 1999 Elsevier Science Ltd. All rights reserved.